SIGNAL
Youth Intelligence
Headcase's proprietary youth research programme. Original intelligence about how young people in Ireland think, spend, decide, and engage with brands. We fund it. We own it. No other Irish agency has it.
Access SIGNAL Findings →We sit down with young Irish consumers twice a year and listen. Then we publish what we find.
SIGNAL is a structured, repeatable research programme that puts Headcase in direct conversation with young Irish consumers at least twice a year. It is not a one-off focus group. It is a format, a brand, and over time, a body of work that compounds in value.
The intelligence gathered through SIGNAL serves three purposes: it informs live client briefs, it gives Headcase original content for new business conversations, and it builds our credibility as a youth-culture authority.
Youth Trend Observations
5 to 7 signals relevant to food, tech, health, and culture clients. Published after every cycle.
Buying Power Intelligence
Who controls the money that buys your product. Self-funded, parent-funded, or shared. Critical for campaign strategy.
Cultural Signals
What young Irish consumers actually care about, what brands they trust, and what makes them cringe.
SIGNAL is for organisations that make decisions about Irish youth audiences and want those decisions to be grounded in something real. Not assumptions. A direct conversation with the people you are trying to reach.
SIGNAL Access
Full Cycle Report and Trend Observation Sheet. Standard licence for one client.
SIGNAL Bespoke
Session designed around your brief. Report tailored to your questions. Exclusive findings for 12 months.
Talk to us about SIGNAL
Whether you want access to Cycle 1 findings or a bespoke session built around your brief, get in touch.
Get in touch →