We partner with organisations from boardroom to delivery, often over many years. Intelligence-led, we combine the capabilities of a strategy consultancy, a creative studio, a marketing partner, and an embedded delivery team.
We sit alongside our partners and build with them. Strategy decides what is true. Creative makes it real. We do both.
Andrew Casey and Olaf O’Moore meet at school. At sixteen they start a band and run it like a business. Making music, making money, making funky. They don’t know it yet, but they’re learning the lesson everything else gets built on: make something that matters, and figure the rest out as you go.
We launch cycle taxis in the heart of Dublin. A mad idea. Pedal-powered transport in a city built for cars. People thought we were crazy, then brands saw the vision and sponsored the bikes. Rides were free. Drivers became brand ambassadors. We were making brand experiences before we had the words for it.
We brought the experiences to where culture was actually happening. Festivals, concerts, street corners. Brands meeting real people in real moments. The bikes were the conversation starter, woven into the fabric of the city.
Led by Olaf, we launch a lifestyle brand. Build your own bike, choose your colours, millions of combinations. The thesis: people deserve to show their uniqueness, not squeeze into someone else’s mould. Some bets paid off, some didn’t. We learned from both.
We’d built something, tested it, broken it, rebuilt it, and finally understood what we were really good at: creating work that shifts culture. Time to stop cycling and start leading.
Olaf becomes a beekeeper, because why should founders stay in one lane. We’re entrepreneurs. Artists. Scholars. Beekeepers. People with too many talents to hide them.
We launch a sustainable fashion brand made to help women show their true selves. Led by Karla, our Head of Finance, because at Headcase, finance leaders launch fashion brands. Another experiment. Another bet that diversity and uniqueness will always win.
We draw a line. No more working with brands that knowingly harm people or the planet. Industries built on addiction and exploitation. We walk away from the revenue and choose values over profit. We’re not perfect. We’ve worked with brands we wouldn’t work with today. But we’re evolving, and we refuse to stay the same when the world demands better.
Brands needed more than activation. They needed strategy that transforms, and commercial advisory that moves numbers. We’d always done it, but now we lead with it. Strategic consulting becomes the foundation, not the follow-through.
We back the organisations willing to take real risks. The ones unafraid to fail, stand back up, and try again. Fail better, learn faster, evolve constantly. Our Head of Finance helps write creative briefs. Our CEO is also a coach. The whole team gets coached, because we believe in progress, not perfection.
Disruptors, entrepreneurs, no creative boundaries.
Strategists, brand directors, designers, researchers. The same names you meet at the start lead the work the whole way through.
Meet the team