WHEN YOUR
MISSION IS
LITERALLY TO END
WORLD CORRUPTION.
The organization fighting global corruption needed a voice that matched their mission. We helped them find it.
THE CHALLENGE
Transparency International Ireland operates the SpeakUp helpline and provides critical services to whistleblowers in the Irish workforce. People putting their careers, reputations, and sometimes safety on the line to call out corruption.
The challenge was making sure those people knew the helpline existed. That they understood the support available. That they felt confident reaching out when they witnessed wrongdoing.
Transparency International needed to evaluate their communications strategy and find more effective ways to reach their audience. The stakes were high. Every person who didn't know about SpeakUp was a potential whistleblower without support. Every unclear message was a barrier to action.
THE APPROACH
Headcase was enlisted to help evaluate communications and create strategic, actionable recommendations. We didn't just audit what existed. We built a roadmap for what could be.
The focus of our work was communications to support TI's SpeakUp helpline and other services available to whistleblowers in the Irish workforce. After conducting a comprehensive communications evaluation, we worked on local insights, tools, and recommendations to increase effectiveness on their digital channels.
The strategy centered on putting the strength of their purpose and thought leadership to the forefront. Transparency International isn't just a helpline. They're experts on corruption, advocates for systemic change, and leaders in the global fight for accountability.
We helped them communicate that authority while remaining accessible to the people who need them most.
THE WORK
Communications Evaluation
We conducted a comprehensive evaluation of Transparency International's existing communications. What was working? What wasn't reaching the right people? Where were the gaps between their mission and their messaging?
The evaluation provided clear insights into how their audience consumed information, what barriers prevented engagement, and which channels offered the most potential for impact.
Strategic Recommendations
From evaluation came action. We developed local insights, tools, and strategic recommendations designed to increase effectiveness across their digital channels. Every recommendation was actionable, measurable, and grounded in what would actually move the needle.
The work positioned Transparency International's purpose and thought leadership front and center. Their expertise became their calling card. Their mission became their message.
THE RESULTS
The work continues. We're excited to maintain our partnership with Transparency International and honored to be part of their mission.
The strategic recommendations have given them a clearer path forward. Their digital channels are more effective. Their thought leadership has a stronger platform. Their purpose comes through in every communication.
But the real measure of success isn't metrics. It's the whistleblowers who find the support they need. The corrupt practices that get exposed. The accountability that follows.
Some clients ask us to sell products. This one asks us to help end corruption. That's a brief worth answering.
“Calling out stuff that's not ok is something that lives deep in our archetype. It's a dream role to play.”
— Andrew Casey, CEO, Headcase